aus ganz Europa
CRM Promo Communications Lead
Where your expertise is needed
AUTODOC is the largest and fastest-growing auto parts ecommerce platform in Europe. Present across 27 countries with over 5,500 employees, AUTODOC generated revenue of over €1.5 billion in 2024, supplying more than 8.4 million active customers with its 6.6 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!
What we’re looking for
We’re looking for a CRM Promo Communications Lead to join our CRM team and drive the execution and optimisation of promotional communications across email, web, and app channels. This role is pivotal in ensuring high-impact campaigns that are timely, relevant, and aligned with our brand voice.
Responsibilities:
CRM Campaign Execution: Lead the end-to-end execution of CRM campaigns — from content briefing to design coordination, scheduling, and launch — while ensuring brand consistency across all touchpoints.
Segmentation & Analysis: Leverage customer data to create precise segments and deliver personalized campaigns. Continuously analyse campaign performance to refine targeting strategies.
Performance Reporting: Monitor and interpret key CRM metrics (open rates, click-through rates, conversion rates, etc.), and use data to optimize future campaign performance.
A/B Testing & Research: Conduct ongoing A/B tests on email content, subject lines, and design elements. Stay updated on CRM trends and industry benchmarks to apply best practices.
Process Improvement: Identify and implement improvements in CRM workflows, tools, and processes to increase operational efficiency.
Compliance & Data Privacy: Ensure all communications meet legal and regulatory standards (GDPR, CAN-SPAM), and maintain high standards of data security and consent management.
Cross-functional Collaboration: Work closely with analytics, creative, content, and product teams to ensure impactful, consistent, and timely messaging.
Job Requirements:
3+ years in CRM marketing, with hands-on experience across email, app push, in-app, and web channels.
Experience in managing and mentoring CRM/email marketers team — setting goals, allocating tasks, providing feedback, and ensuring performance outcomes.
Proven experience working in an in-house CRM team.
Upper-Intermediate (B2) level of English or higher.
Strong ability to plan and execute CRM campaigns aligned with broader marketing and business objectives.
Proven experience using platforms like Braze, Iterable, or similar CRM and analytics tools.
Data-savvy, with the ability to interpret performance data and turn insights into actionable improvements.
Deep understanding of email marketing regulations (e.g., GDPR, CAN-SPAM) and adherence to best practices.
Able to manage timelines, stakeholders, and interdepartmental coordination efficiently.
Confident in creating detailed audience segments for targeted, personalised communication.
Experience managing campaigns across different locales simultaneously, including coordination of multilingual communications.
Perks at work
Competitive salaries based on your professional experience
Annual vacation of 25 working days and 1 additional day off on your birthday
Meals Allowance
Healthcare Insurance
Mental Wellbeing Program- providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
AUTODOC Corporate Discount
Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
Free English and German language classes
Referral Program with attractive incentives
Flexible working hours and hybrid work
Fast growing international company with stable employment
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.